On 8 June 2022, which was also World Oceans Day, the Allianz Global Campaign launched across 63 markets, bringing with it the official introduction of a new brand platform that has been in development since last year.
"Get ready for the best" was launched globally with the "Fountain of Life" campaign on 8 June, World Oceans Day. This moment corresponded well to the main themes of the campaign: enjoying the water and promoting sustainability (preservation of the oceans).
As an insurer, Allianz wants to support its customers and partners. That's why the brand's promise is "confidence in tomorrow". Allianz wants to give confidence in the future, to take care of the inconveniences of life in order to allow our customers to have a free mind and to dedicate themselves to reaching the best potential.
Get ready for the best focuses on preparation as much as the goal. This phase where you grope, where you do your best and where everything is possible. Allianz is there to encourage and support. That is what we are all here to do.
Allianz wants to show with "Get ready for the best" that it plays a clear role in people's lives and that it changes the dynamics of their relationship with preparation. The aim of this campaign is to show that preparation gives them the freedom to have a positive outlook on life.